--- product_id: 261531212 title: "WILEY Marketing 5.0: Technology for Humanity" price: "S/.322" currency: PEN in_stock: true reviews_count: 6 url: https://www.desertcart.pe/products/261531212-wiley-marketing-5-0-technology-for-humanity store_origin: PE region: Peru --- # 4.6/5 from 361 reviews Ranked #65 in Accounting Theory Top 50k Bestseller in Books WILEY Marketing 5.0: Technology for Humanity **Price:** S/.322 **Availability:** ✅ In Stock ## Summary > 📈 Elevate your marketing game with the future of tech-driven strategy! ## Quick Answers - **What is this?** WILEY Marketing 5.0: Technology for Humanity - **How much does it cost?** S/.322 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/261531212-wiley-marketing-5-0-technology-for-humanity) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Compact & Accessible:** Lightweight e-book format for on-the-go learning anytime, anywhere. - • **Highly Rated by Peers:** Join 361+ readers who rated it 4.6 stars for actionable, impactful knowledge. - • **Cross-Disciplinary Appeal:** Ranks in Accounting, Sales, and Marketing—perfect for versatile managers. - • **Industry-Leading Insights:** Stay ahead with cutting-edge marketing strategies from a top-ranked bestseller. - • **Proven Authoritative Source:** John Wiley & Sons Inc. delivers trusted, expert content for marketing professionals. ## Overview WILEY Marketing 5.0: Technology for Humanity by John Wiley & Sons Inc. is a highly rated e-book blending marketing innovation with technology insights. Ranked #65 in Accounting Theory and #172 in Sales & Selling, it offers professional managers a trusted, compact resource to master next-gen marketing strategies. ## Description Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. Review: كتاب مفيد - كتاب مفيد Review: Por algo es considerado padre del marketing - Excelente libro, actualizado, con las tendencias e indicadores, como siempre argumenta y pone estándares a muchos temas, como los cohortes generacionales. La entrega fue expresa y de verdad me encantó. ## Features - Item Trademark: WILEY - manufacturer: John Wiley & Sons Inc - Item Weight: grams, pounds, 0.90389527420, 410. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #50,807 in Books ( See Top 100 in Books ) #69 in Accounting Theory #147 in Sales & Selling #247 in Marketing | | Customer Reviews | 4.6 out of 5 stars 365 Reviews | ## Images ![WILEY Marketing 5.0: Technology for Humanity - Image 1](https://m.media-amazon.com/images/I/81ZYIoXW-kL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ كتاب مفيد *by M***. on 4 April 2025* كتاب مفيد ### ⭐⭐⭐⭐⭐ Por algo es considerado padre del marketing *by E***O on 25 February 2023* Excelente libro, actualizado, con las tendencias e indicadores, como siempre argumenta y pone estándares a muchos temas, como los cohortes generacionales. La entrega fue expresa y de verdad me encantó. ### ⭐⭐⭐⭐⭐ A good read for all entrepreneurs, managers, business leaders (not just marketing) *by M***S on 2 July 2021* Great update on the 4.0, interesting read, well written and I especially like the analysis and implication analysis of the various generations and their view on IoT, AI and reflection of IT devices. A good read for all entrepreneurs, managers, business leaders (not just marketing) ## Frequently Bought Together - Marketing 5.0: Technology for Humanity - Marketing 6.0: The Future Is Immersive - Marketing 4.0: Moving from Traditional to Digital --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pe/products/261531212-wiley-marketing-5-0-technology-for-humanity](https://www.desertcart.pe/products/261531212-wiley-marketing-5-0-technology-for-humanity) --- *Product available on Desertcart Peru* *Store origin: PE* *Last updated: 2026-06-19*