--- product_id: 24908752 title: "Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)" price: "S/.222" currency: PEN in_stock: true reviews_count: 13 url: https://www.desertcart.pe/products/24908752-creating-a-brand-identity-a-guide-for-designers-graphic-design store_origin: PE region: Peru --- # Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) **Price:** S/.222 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) - **How much does it cost?** S/.222 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/24908752-creating-a-brand-identity-a-guide-for-designers-graphic-design) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: • Defining the audience • Analysing competitors • Creating mood boards • Naming brands • Logo design • Client presentations • Rebranding • Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading. Review: Great read. - It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table. Review: Must-Read for Aspiring Brand Designers - Really wish this would've been one of my textbooks in college. A well-written, thoughtfully arranged book with a wealth of information that will help educate those interested in brand identity. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #132,628 in Books ( See Top 100 in Books ) #18 in Branding & Logo Design | | Customer Reviews | 4.6 out of 5 stars 588 Reviews | ## Images ![Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) - Image 1](https://m.media-amazon.com/images/I/71Hy346Lk+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great read. *by B***S on April 22, 2024* It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table. ### ⭐⭐⭐⭐⭐ Must-Read for Aspiring Brand Designers *by K***R on May 30, 2017* Really wish this would've been one of my textbooks in college. A well-written, thoughtfully arranged book with a wealth of information that will help educate those interested in brand identity. ### ⭐⭐⭐⭐⭐ Ideal branding book for designers *by K***G on October 2, 2025* There are many branding books but few from the perspective of a designer. This book is helpful for those looking at going in-depth in brand design. ## Frequently Bought Together - Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) - The Designer's Dictionary of Color - The History of Graphic Design --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pe/products/24908752-creating-a-brand-identity-a-guide-for-designers-graphic-design](https://www.desertcart.pe/products/24908752-creating-a-brand-identity-a-guide-for-designers-graphic-design) --- *Product available on Desertcart Peru* *Store origin: PE* *Last updated: 2026-06-18*