---
product_id: 181722511
title: "Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory"
brand: "wet n wild"
price: "S/.36"
currency: PEN
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.pe/products/181722511-photo-focus-dewy-liquid-foundation-makeup-soft-ivory
store_origin: PE
region: Peru
---

# 100% cruelty-free & vegan Dewy, radiant finish Photo-friendly, no white cast Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory

**Brand:** wet n wild
**Price:** S/.36
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Up Your Selfie Game with Dewy Perfection!

## Quick Answers

- **What is this?** Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory by wet n wild
- **How much does it cost?** S/.36 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/181722511-photo-focus-dewy-liquid-foundation-makeup-soft-ivory)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Buildable Coverage:** Seamlessly blend from medium to full coverage to suit your day-to-night look.
- • **Flawless Dewy Glow:** Achieve a radiant, natural finish that lasts all day without feeling heavy or greasy.
- • **Skin-Loving Formula:** Moisturizing, silky texture ideal for normal to dry skin, minimizing pores and blurring imperfections.
- • **Ethical Beauty Choice:** Cruelty-free, vegan, gluten-free, and talc-free—beauty that aligns with your values.
- • **Photo-Ready Perfection:** Matte, light-diffusing formula prevents white cast in photos for flawless selfies every time.

## Overview

wet n wild Photo Focus Dewy Liquid Foundation in Soft Ivory offers a lightweight, buildable medium coverage with a radiant, dewy finish. Designed to prevent white cast in photos, it blends seamlessly to blur imperfections and minimize pores. Suitable for normal to dry skin, this cruelty-free, vegan formula is available in 20 shades, ensuring a flawless, natural look that lasts all day and transitions effortlessly from day to night.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: Quality Does Not Require An Expensive Cost - Great foundation for those that prefer a light, silky, moisture, based coverage. My only disappointment was I ordered a lighter shade than I needed.
Review: Your skin but better! - This is my new favorite foundation! I’m normally a skin tint kind of person but needed a foundation for an upcoming event I’m doing my own makeup for. I was looking for something low price as I didn’t think I would use it much. This foundation has the perfect coverage; it evens the skin tone but still lets freckles and such peek through. It has the perfect skin-like finish, it almost doesn’t look like you have foundation on. It’s a thin consistency that blends so easily into the skin and has a dewy finish without being greasy. The best part? It lasts SO well. I played a round of golf in the heat with this on to test it out and it still looks perfect (pic attached). I’ve already recommended this to everyone I know! I have heard that it layers well if you need more coverage, but I haven’t tried it myself.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match.
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082YPF7SN |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #2,578 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #29 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Ivory |
| Container Type | Bottle |
| Country as Labeled | Thailand |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 14,357 Reviews |
| Finish Types | Dewy |
| Item Dimensions | 1.1 x 1.38 x 3.62 inches |
| Item Form | Liquid |
| Item Weight | 8.21 g |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | 1111519 |
| Material Type Free | Cruelty Free |
| Model Number | 1111519 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Radiant Finish |
| Recommended Uses For Product | Face |
| Set Name | Photo Focus |
| Skin Tone | Very Light |
| Skin Type | All |
| Specialty | Uneven Skin Tone |
| UPC | 077802115195 |

## Product Details

- **Color:** Soft Ivory
- **Item Form:** Cream
- **Material Type Free:** Cruelty Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory - Image 1](https://m.media-amazon.com/images/I/71bsaUs9+DL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quality Does Not Require An Expensive Cost
*by P***P on June 30, 2026*

Great foundation for those that prefer a light, silky, moisture, based coverage. My only disappointment was I ordered a lighter shade than I needed.

### ⭐⭐⭐⭐⭐ Your skin but better!
*by A***H on June 4, 2026*

This is my new favorite foundation! I’m normally a skin tint kind of person but needed a foundation for an upcoming event I’m doing my own makeup for. I was looking for something low price as I didn’t think I would use it much. This foundation has the perfect coverage; it evens the skin tone but still lets freckles and such peek through. It has the perfect skin-like finish, it almost doesn’t look like you have foundation on. It’s a thin consistency that blends so easily into the skin and has a dewy finish without being greasy. The best part? It lasts SO well. I played a round of golf in the heat with this on to test it out and it still looks perfect (pic attached). I’ve already recommended this to everyone I know! I have heard that it layers well if you need more coverage, but I haven’t tried it myself.

### ⭐⭐⭐⭐⭐ Don’t let the price fool you. It’s as good as the $15-$20 makeup.
*by V***. on February 15, 2026*

Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
- wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

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*Product available on Desertcart Peru*
*Store origin: PE*
*Last updated: 2026-08-01*