--- product_id: 1704862 title: "Start with Why: How Great Leaders Inspire Everyone to Take Action" price: "S/.74" currency: PEN in_stock: true reviews_count: 13 url: https://www.desertcart.pe/products/1704862-start-with-why-how-great-leaders-inspire-everyone-to-take store_origin: PE region: Peru --- # Top #15 Entrepreneurship 56M+ TED views Immediate shipping Start with Why: How Great Leaders Inspire Everyone to Take Action **Price:** S/.74 **Availability:** ✅ In Stock ## Summary > 🚀 Lead with Purpose, Inspire with WHY — Don’t just follow the crowd, start the movement! ## Quick Answers - **What is this?** Start with Why: How Great Leaders Inspire Everyone to Take Action - **How much does it cost?** S/.74 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/1704862-start-with-why-how-great-leaders-inspire-everyone-to-take) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Timeless & Trending:** A decade-long bestseller captivating TikTok audiences and reshaping leadership conversations worldwide. - • **Join a Global Movement:** Be part of millions inspired by Simon Sinek’s revolutionary WHY-driven leadership philosophy. - • **Fast-Track Your Purpose:** Get your copy shipped immediately and start transforming your leadership mindset today. - • **Proven Impact on Innovation:** Learn why companies like Apple and leaders like Martin Luther King Jr. thrive by starting with WHY. - • **Ignite Your Leadership Potential:** Discover the proven Golden Circle framework that powers the world’s most influential leaders. ## Overview Start with Why is Simon Sinek’s groundbreaking bestseller that reveals the secret behind the success of iconic leaders and companies. With over 56 million views of its TED Talk and a top ranking in entrepreneurship and leadership categories, this book introduces the Golden Circle framework to help professionals and organizations find their core purpose. Ideal for managers and leaders eager to inspire innovation and loyalty, it’s a must-read that’s reshaping leadership thinking globally. ## Description The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Review: A MASTER book of other books!!! - THIS IS THE GREATEST BOOK EVER PUBLISHED IN THE LAST 10 YEARS!!! If I could give this book 10 stars, I would! This book beats many other books. This book is so exciting to read that I read it three times! The beginning of the book said it extremely well -- This book is about an unique kind of leadership that has the natural recurring pattern of inspiring, influencing and affecting people. It is about a very small group of leaders that achieve disproportionate amount of influences in their industries/areas compare to other leaders. The most prominent example is, of course, Steve Jobs who displayed a recurring pattern of changing one industry after another. (Of all the books that study Steve Jobs, this is probably the best one although it is not a book on Jobs' biography. However, this book offers the best angle to understand his motivation and influence.) The core of this book is about the kind of WHYs that a special kind of leaders has that enable them to have the natural recurring pattern of inspiring, influencing and changing people and industries. The prime examples of this kind of leaders quoted in this book are Steve Jobs, Martin Luther King, Jr., and the Wright Brothers. This book is revolutionary. All the top business schools should reevaluate their curriculum based on this book! All the top business consultants should reconsider their theories and recommendations based on this book! All the writers on leadership should read this book and revise their theories! All political leaders in the world should read this book! All board of directors of corporations should read this book and learn how to select the next CEOs! ... This book can be considered the MASTER book to be read before reading books like "From Good to Great", "Stall Points", "The Innovator's Dilemma" and the follow-on books, "Crossing the Chasm" ... The central theme of this book is WHY -- the essence, the core, the purpose of a person's life, of leadership, and the starting point of a corporation. Without the clarity of this WHY, the life of a person, the leadership, and the products and services offered by a corporation are all fuzzy and treated as commodities. This is so very true. Look around us: Though we (persons, organizations and corporations) are special in some ways, yet we are almost all commodities -- except the very few that display the recurring pattern of major changes and influences such as Jobs, Apple and Google. These are the ones that have the clarity of WHY and the discipline of diligently and strictly enforcing their HOWs (principles, methods, criteria) in producing the WHATs (behaviors, products and services). There are three views of WHY + HOW + WHAT presented in this book: 1. Looking from the top -- the WHY in the center, the HOW in the middle and the WHAT in the outer layer form a GOLDEN CIRCLE. 2. Looking from the side -- the WHY at the top layer, the HOW in the middle layer and the WHAT in the bottom layer form a cone. 3. Viewing in three dimensions -- with the external world attached to the base of WHAT, the whole thing is a megaphone for the leader or corporation to sound out its WHY. These views are wonderful ways for us to look at leadership, to understand the life cycle of a corporation, and summarily see why companies thrived and why they died. These views can even be applied to our personal lives. Of course, this book has some blemishes. But these defects do not distract from its greatness. 1. The grammar is terrible. The whole book should be reviewed by a competent editor. 2. The WHYs are not strictly examined and evaluated. This book treats all WHYs from leaders, entrepreneurs and corporations as equal when in fact they are not. Probably most of the WHYs are the rewording of WHATs in disguise. Maybe a lot of WHYs are re-branded HOWs. Perhaps only a small number of WHYs can have the recurring pattern of inspiration and influence. I hope the future editions of this book can elucidate this point. 3. The HOWs gets much less treatment than the WHYs and WHATs in the book. It would be great if this topic is covered in more detail. 4. Maybe 60% of this book is about corporations and not on leadership as claimed in the beginning of the book. I hope the author can focus more on the recurring pattern of inspiration and influence of leadership. 5. Not everything stated in this book is correct. The points discussed in this book about Jobs and Apple are good examples. Please read "Inside Apple" and Jobs biographies for more correct views on Jobs and Apple. At the first reading, the book seems repetitious. The WHY, HOW and WHAT get repeated over and over. However, on the 2nd and 3rd reading, this apparent repetition disappears and you can see the different points that the author was trying to emphasize. I would like to recommend some future topics or books for Simon Sinek: a) Qualify and rank levels of WHYs -- not all WHYs are equal. Probably some are top-notch while most are mediocre. Also, tell us how to construct best kinds of WHYs. b) Compare the WHYs to big tech companies, the WHYs of big Wall Street firms (if they have any???) and the WHYs of big retail companies. c) Compare the WHYs of big empires in history d) Compare the WHYs of nations in WWI and WWII e) Compare the WHYs of great leaders in history f) Compare the WHYs of great geniuses g) Consider how WHYs can be incorporated into Teachers' College (Ed College). It is the teachers who educate our future generations. They need to be thoroughly immersed in the understanding of The Golden Circle, The Cone and The Megaphone. h) Consider how WHYs can be incorporated into the K-12 and the college education g) Consider how WHYs can be incorporated into and how HOWs can be enforced in our political systems. We have far too many politicians and not enough true leaders i) Consider how WHYs can be incorporated into our law schools. Our lawyers really need a strong dose of treatment. In summary, this book is dynamic. It's a dynamite! It's the best book I have read in the last 10 years! Review: An excellent, inspirational book - Start with Why is an excellent, inspirational book. The core concept is, as the title states, that you should start with WHY, as organizations and leaders. Have a clear purpose and have everything you do and say be in support of that purpose. From your WHY, therefore, flows your HOW and WHAT. For organizations, WHAT is the products or services you provide and HOW is your culture and approach to providing them. For leaders, WHAT is the work you do and HOW is your approach to doing that work. It is a concept that is simple in principle and yet can be very difficult in practice. All too often, organizations and individuals focus first on WHAT, sometimes have some clarity around HOW, and really do not have a clear WHY. They first and foremost try to compete on aspects of WHAT like product and price, but provide no greater reason for doing business with them. One example of a company that does this well that Sinek provides is Apple. He articulates their WHY as being along the lines of "Everything we do, we believe in challenging the status quo. We believe in thinking differently." Sinek shows how this has been the core sense of purpose with Apple, first with computers, then with music, now with phones. I very much agree with the philosophy that Sinek presents and believe he does an exceptional job discussing an idea that many companies struggle with. To tackle these challenges, companies need inspiring leaders. Leaders that have a clear sense of purpose. Leaders that work for something beyond the task at hand and beyond a paycheck. "Great leaders . . . lead with WHY. They embody a sense of purpose that inspires those around them." Sinek builds on these thoughts. Not everyone is an inspirational leader. In fact, Sinek says that most people are HOW-types. But Sinek explains the critical importance of the HOW-types. The WHY-types have the vision, the sense of purpose, but they need the HOW-types. They need to work and inspire those who have the talent and passion to figure out the details and make things happen. Both types are important. As a leader that is a WHY-type, it is important to inspire the HOW-types around you. As a HOW-type, it is important to find a WHY-type whose sense of purpose you agree with, and then work with them to help make that sense of purpose a reality. "The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen." As organizations and individuals, when you know your WHY, you have a clear sense of purpose. You work hard every day to do better than you did before, not with the goal of beating your competition, but rather with the goal of being the best you can at achieving your WHY. You have a sense of purpose that is beyond financial results. An excellent read that I highly recommend. ## Features - we like to ship out right away ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,139 in Books ( See Top 100 in Books ) #6 in Computers & Technology Industry #15 in Entrepreneurship (Books) #39 in Leadership & Motivation | | Customer Reviews | 4.6 out of 5 stars 27,545 Reviews | ## Images ![Start with Why: How Great Leaders Inspire Everyone to Take Action - Image 1](https://m.media-amazon.com/images/I/71NBZIExBCL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ A MASTER book of other books!!! *by J***G on August 7, 2012* THIS IS THE GREATEST BOOK EVER PUBLISHED IN THE LAST 10 YEARS!!! If I could give this book 10 stars, I would! This book beats many other books. This book is so exciting to read that I read it three times! The beginning of the book said it extremely well -- This book is about an unique kind of leadership that has the natural recurring pattern of inspiring, influencing and affecting people. It is about a very small group of leaders that achieve disproportionate amount of influences in their industries/areas compare to other leaders. The most prominent example is, of course, Steve Jobs who displayed a recurring pattern of changing one industry after another. (Of all the books that study Steve Jobs, this is probably the best one although it is not a book on Jobs' biography. However, this book offers the best angle to understand his motivation and influence.) The core of this book is about the kind of WHYs that a special kind of leaders has that enable them to have the natural recurring pattern of inspiring, influencing and changing people and industries. The prime examples of this kind of leaders quoted in this book are Steve Jobs, Martin Luther King, Jr., and the Wright Brothers. This book is revolutionary. All the top business schools should reevaluate their curriculum based on this book! All the top business consultants should reconsider their theories and recommendations based on this book! All the writers on leadership should read this book and revise their theories! All political leaders in the world should read this book! All board of directors of corporations should read this book and learn how to select the next CEOs! ... This book can be considered the MASTER book to be read before reading books like "From Good to Great", "Stall Points", "The Innovator's Dilemma" and the follow-on books, "Crossing the Chasm" ... The central theme of this book is WHY -- the essence, the core, the purpose of a person's life, of leadership, and the starting point of a corporation. Without the clarity of this WHY, the life of a person, the leadership, and the products and services offered by a corporation are all fuzzy and treated as commodities. This is so very true. Look around us: Though we (persons, organizations and corporations) are special in some ways, yet we are almost all commodities -- except the very few that display the recurring pattern of major changes and influences such as Jobs, Apple and Google. These are the ones that have the clarity of WHY and the discipline of diligently and strictly enforcing their HOWs (principles, methods, criteria) in producing the WHATs (behaviors, products and services). There are three views of WHY + HOW + WHAT presented in this book: 1. Looking from the top -- the WHY in the center, the HOW in the middle and the WHAT in the outer layer form a GOLDEN CIRCLE. 2. Looking from the side -- the WHY at the top layer, the HOW in the middle layer and the WHAT in the bottom layer form a cone. 3. Viewing in three dimensions -- with the external world attached to the base of WHAT, the whole thing is a megaphone for the leader or corporation to sound out its WHY. These views are wonderful ways for us to look at leadership, to understand the life cycle of a corporation, and summarily see why companies thrived and why they died. These views can even be applied to our personal lives. Of course, this book has some blemishes. But these defects do not distract from its greatness. 1. The grammar is terrible. The whole book should be reviewed by a competent editor. 2. The WHYs are not strictly examined and evaluated. This book treats all WHYs from leaders, entrepreneurs and corporations as equal when in fact they are not. Probably most of the WHYs are the rewording of WHATs in disguise. Maybe a lot of WHYs are re-branded HOWs. Perhaps only a small number of WHYs can have the recurring pattern of inspiration and influence. I hope the future editions of this book can elucidate this point. 3. The HOWs gets much less treatment than the WHYs and WHATs in the book. It would be great if this topic is covered in more detail. 4. Maybe 60% of this book is about corporations and not on leadership as claimed in the beginning of the book. I hope the author can focus more on the recurring pattern of inspiration and influence of leadership. 5. Not everything stated in this book is correct. The points discussed in this book about Jobs and Apple are good examples. Please read "Inside Apple" and Jobs biographies for more correct views on Jobs and Apple. At the first reading, the book seems repetitious. The WHY, HOW and WHAT get repeated over and over. However, on the 2nd and 3rd reading, this apparent repetition disappears and you can see the different points that the author was trying to emphasize. I would like to recommend some future topics or books for Simon Sinek: a) Qualify and rank levels of WHYs -- not all WHYs are equal. Probably some are top-notch while most are mediocre. Also, tell us how to construct best kinds of WHYs. b) Compare the WHYs to big tech companies, the WHYs of big Wall Street firms (if they have any???) and the WHYs of big retail companies. c) Compare the WHYs of big empires in history d) Compare the WHYs of nations in WWI and WWII e) Compare the WHYs of great leaders in history f) Compare the WHYs of great geniuses g) Consider how WHYs can be incorporated into Teachers' College (Ed College). It is the teachers who educate our future generations. They need to be thoroughly immersed in the understanding of The Golden Circle, The Cone and The Megaphone. h) Consider how WHYs can be incorporated into the K-12 and the college education g) Consider how WHYs can be incorporated into and how HOWs can be enforced in our political systems. We have far too many politicians and not enough true leaders i) Consider how WHYs can be incorporated into our law schools. Our lawyers really need a strong dose of treatment. In summary, this book is dynamic. It's a dynamite! It's the best book I have read in the last 10 years! ### ⭐⭐⭐⭐⭐ An excellent, inspirational book *by M***K on February 20, 2011* Start with Why is an excellent, inspirational book. The core concept is, as the title states, that you should start with WHY, as organizations and leaders. Have a clear purpose and have everything you do and say be in support of that purpose. From your WHY, therefore, flows your HOW and WHAT. For organizations, WHAT is the products or services you provide and HOW is your culture and approach to providing them. For leaders, WHAT is the work you do and HOW is your approach to doing that work. It is a concept that is simple in principle and yet can be very difficult in practice. All too often, organizations and individuals focus first on WHAT, sometimes have some clarity around HOW, and really do not have a clear WHY. They first and foremost try to compete on aspects of WHAT like product and price, but provide no greater reason for doing business with them. One example of a company that does this well that Sinek provides is Apple. He articulates their WHY as being along the lines of "Everything we do, we believe in challenging the status quo. We believe in thinking differently." Sinek shows how this has been the core sense of purpose with Apple, first with computers, then with music, now with phones. I very much agree with the philosophy that Sinek presents and believe he does an exceptional job discussing an idea that many companies struggle with. To tackle these challenges, companies need inspiring leaders. Leaders that have a clear sense of purpose. Leaders that work for something beyond the task at hand and beyond a paycheck. "Great leaders . . . lead with WHY. They embody a sense of purpose that inspires those around them." Sinek builds on these thoughts. Not everyone is an inspirational leader. In fact, Sinek says that most people are HOW-types. But Sinek explains the critical importance of the HOW-types. The WHY-types have the vision, the sense of purpose, but they need the HOW-types. They need to work and inspire those who have the talent and passion to figure out the details and make things happen. Both types are important. As a leader that is a WHY-type, it is important to inspire the HOW-types around you. As a HOW-type, it is important to find a WHY-type whose sense of purpose you agree with, and then work with them to help make that sense of purpose a reality. "The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen." As organizations and individuals, when you know your WHY, you have a clear sense of purpose. You work hard every day to do better than you did before, not with the goal of beating your competition, but rather with the goal of being the best you can at achieving your WHY. You have a sense of purpose that is beyond financial results. An excellent read that I highly recommend. ### ⭐⭐⭐⭐⭐ If you wish to lead and inspire people, build a great company and/or spread a worthwhile idea, then you must read this book. *by M***R on November 25, 2014* Brilliant Book. I recently read a book that had a simple message that basically could be told in half a page worth of words – and as it happens it actually was. But then the author kept on going and going and going and filled up a book in excess of 200 pages just on the very same idea seen from different angles and with different examples. In truth I found that book was boring indeed and found I’m, not a subscriber of a book that basically has just one idea. Now, Simon Sinek’s book “ Start With Why” is actually also about just one idea and like the other book that one idea is really told in less than half a page worth of words and yet this book too extends beyond 200 pages. But this book I loved. It’s a brilliant book indeed. Yes, possibly a little too labored and long at times, but with speed-reading, you are soon past those passages and back into the great stuff again. The difference is that the book uses so many great explorations of the importance and the applications of his idea. It brings anecdotes and references to stories of successful companies from their usage their “why” and how they turned not so successful when they swayed away from their “why”. The idea is greatly exemplified in the book by references to Apple and Steve Jobs, to Richard Branson and Virgin, to Helb Kelleher and SoutWest Airlines, to Bill Gates and Microsoft, Walt Disney and Disney, Martin Luther King and “I have a dream”, Howard Schultz and Starbucks, Michael Dell and Dell Computer and several more. You probably already know the stories of what happened to the companies when Steve Jobs left Apple (was ousted), when Howard Schultz left Starbucks and Michael Dell left Dell Computer – and then you probably know how these companies started to perform again once they came back. It contains great lessons for the rest of us who hold aspirations of leadership and entrepreneurial success and who are trying to build businesses. In other words this book is a great book along the lines of the best books on Mission and Visions. In addition, however, it also spells of the how and shows the importance of the people behind the visionary leader who have been instrumental in making the how work out for the companies – like Steve Wozniak of Apple and Steve Ballmer of Microsoft just to name two of them. Then there’s the “what” – which honestly I didn’t focus on too much when reading the book – or was it because the book didn’t focus much on it either? Either way, the why is the important and the interesting part (great to have a good “how” along the way too – as even I have experienced in at least one of my previous companies). There’s much more I could say about this book, but then I would rather just say: “Just go get it and read it for yourself”. Too much valuable stuff in there for you not to read it. Especially if you wish to lead people and/or if you wish to build a grand company, cause or spread a worthwhile idea. In closing, however, I must say, I also love the brutally honest way Simon Sinek shares his thoughts. He even calls Bill Gates a social misfit (but have no doubt, retains utmost respect for him and his brilliance). Mikkel Pitzner, Serial Entrepreneur, multiple best-selling author and author of forthcoming book: “The Automated Millionaire”. ## Frequently Bought Together - Start with Why: How Great Leaders Inspire Everyone to Take Action - Leaders Eat Last: Why Some Teams Pull Together and Others Don't - Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pe/products/1704862-start-with-why-how-great-leaders-inspire-everyone-to-take](https://www.desertcart.pe/products/1704862-start-with-why-how-great-leaders-inspire-everyone-to-take) --- *Product available on Desertcart Peru* *Store origin: PE* *Last updated: 2026-09-13*