--- product_id: 1415856 title: "COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula" brand: "color wow" price: "S/.239" currency: PEN in_stock: true reviews_count: 8 category: "Color Wow" url: https://www.desertcart.pe/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight store_origin: PE region: Peru --- # Cruelty-free & no harsh chemicals Water & sweat resistant Instant grey coverage COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula **Brand:** color wow **Price:** S/.239 **Availability:** ✅ In Stock ## Summary > ✨ Instant root rescue for the polished pro 💼 ## Quick Answers - **What is this?** COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula by color wow - **How much does it cost?** S/.239 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Active All-Day Wear:** Sweat-proof and water-resistant formula keeps your look fresh from morning meetings to after-hours events. - • **Effortless & Mess-Free:** Award-winning powder formula applies smoothly with no cakey residue and washes out easily when you shampoo. - • **Volumizing Scalp Filler:** Fill in thinning spots and disguise exposed scalp for the appearance of thicker, fuller hair. - • **Clean & Conscious Beauty:** No dyes, peroxide, waxes, or PPDs—just a cruelty-free, paraben-free formula you can trust. - • **Flawless Root Camouflage:** Say goodbye to visible greys and regrowth with instant, natural-looking coverage that lasts all day. ## Overview COLOR WOW Root Cover Up is a lightweight, award-winning powder that instantly conceals grey roots and sparse areas with a natural, multi-dimensional finish. Its water and sweat-resistant formula stays put all day without harsh chemicals or mess, making it the go-to solution for busy professionals seeking flawless hair between salon visits. ## Description Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Review: Natural looking, Medium Brown, scalp cover and gray roots cover - I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead). Review: Holy Wow! It Works Great! - This really works! I have red hair with some gold blonde highlights and grey roots, which are currently about a half an inch long or more and I used it in red today for the first time. I've never used a root coverup before and was a little skeptical but it was quick and super easy to apply and covered the grey naturally and without any mess. I'm very happy as my next hair appointment isn't until a few weeks. We'll see if it truly lasts between shampoos but right now I am super thrilled at this easy solution! ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | Best Sellers Rank | #1,290 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Mascaras & Root Touch Ups | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Color | Medium Brown | | Container Type | Box | | Customer Reviews | 4.2 out of 5 stars 21,500 Reviews | | Full Cure Time | 6 Months | | Global Trade Identification Number | 05060150185434 | | Hair Type | Chemically Treated | | Item Form | Powder | | Item Weight | 0.01 Pounds | | Manufacturer | AmazonUs/FEDM1 | | Material Features | Natural | | Material Type Free | Paraben Free | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. | | Unit Count | 2.1 Grams | ## Product Details - **Brand:** COLOR WOW - **Color:** Medium Brown - **Item Form:** Powder - **Package Information:** Jar - **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. ## Images ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐⭐⭐⭐⭐ Natural looking, Medium Brown, scalp cover and gray roots cover *by C***L on November 22, 2025* I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead). ### ⭐⭐⭐⭐⭐ Holy Wow! It Works Great! *by L***N on April 11, 2026* This really works! I have red hair with some gold blonde highlights and grey roots, which are currently about a half an inch long or more and I used it in red today for the first time. I've never used a root coverup before and was a little skeptical but it was quick and super easy to apply and covered the grey naturally and without any mess. I'm very happy as my next hair appointment isn't until a few weeks. We'll see if it truly lasts between shampoos but right now I am super thrilled at this easy solution! ### ⭐⭐⭐⭐⭐ Incredible product! *by S***. on April 16, 2026* I was skeptical but this product is amazing!! It covers up my roots and my greys in between coloring. It is very easy to use and apply and it stays on very well until I wash it out. The light brown color was a perfect match for me. I feel so grateful to have this product so that I feel very put together, even when my color is a mess! P.S. I never write reviews, but I had to for this product! ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pe/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight](https://www.desertcart.pe/products/1415856-color-wow-root-cover-up-instant-grey-coverage-and-highlight) --- *Product available on Desertcart Peru* *Store origin: PE* *Last updated: 2026-04-23*