---
product_id: 1274351
title: "The Myths of Innovation"
price: "S/.100"
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---

# The Myths of Innovation

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- **What is this?** The Myths of Innovation
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## Description

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, desertcart.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world." --Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation." --Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great." --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation." --Scott Rosenberg, author of Dreaming in Code ; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own." --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Review: One word - Brilliant!!!!! - Where do I start? This would have to be the best book I have read in recent times. Seriously good! I started this book on Monday and finished it today (Thursday). For me that's seriously quick, I couldn't put the thing down. I was hooked, engaged and excited by what I read, but what's it all about you ask? Obviously innovation, but Scott Berkun delves much deeper, discussing what innovation really is - this was seriously interesting. Without giving to much away, he suggests it's a term we probably use too much (you know one of those buzzwords we throw around - sounds good but do we really innovate). Secondly, the book is about believing in yourself and how to stimulate your thinking to come up with ideas, which may one day provide a solution to a problem that makes you money. Scott Berkun covers everything from idea generation, including environments which are likely to foster such ideas, to pitching ideas to your boss and venture capitalists, to maintaining your motivation, to understanding how culture and mindsets can thwart even the very best ideas and everything else in between. He provides tools, examples and much more to help you do/overcome all of this. I found this book easy to read and well referenced, which gave it credibility. Scott Berkun does a brilliant job of revealing just how many of the world's greatest innovations (Internet & others) and most successful companies (Google, Apple & others) made it where they have. He cites hard work and determination amongst other things as being responsible for helping them to where they are. He believes though we are all capable of such great feats and provides a great deal of insight, giving I'm sure any reader a boost in confidence. Of most interest was the real stories behind how it all started for these individuals and companies. Scott suggests it all starts with an IDEA. That's it, a simple idea but for it to be realised and potentially one day be successful, you must do something about it and make that idea happen. He suggests no idea happens if all you do is think about it. You must do something about it. I found knowing the real stories behind these companies very refreshing, rather than the version often cited in mainstream media. Whether you're in business, want to be in business, have an idea or have a dream you wish to realise, then this book might just be for you. I know Scott has certainly re-ignited my desire to stop talking and start doing.
Review: The Fact and Fiction of Innovation - I immediately liked this book after reading the "Commitment to research accuracy" page near the front. Any author who goes above and beyond in their effort to provide the most accurate information they can and even provides a link to report inaccuracies cares about his readers and this resonates throughout the rest of the book. Mr. Berkun has clearly been on a quest to discover not only the basics of creative thinking, but how it relates to entrepreneurs and invention. Using this bottom up approach to innovation allows him to target 10 myths of innovation and analyze them so we can understand where they came from and how to avoid them. Each myth is allotted its own chapter and they are as follows (along with my quick thoughts on each chapter): 1. The myth of epiphany (epiphany looks like hard work and wears overalls) 2. We understand the history of innovation (the victors write the history) 3. There is a method for innovation (great chapter, worth the price of whole book) 4. People love new ideas (great ideas usually don't look great, ask Google) 5. The lone inventor (one of my favorite chapters - nobody goes it alone) 6. Good ideas are hard to find (have more ideas, have crazy ideas, have no fear with your ideas) 7. Your boss knows more about innovation than you (don't confuse power with creativity) 8. The best ideas win (winning isn't based on how good the idea is) 9. Problems and solutions (problems matter and how you define them matters more) 10. Innovation is always good (unintended consequences matter) Berkun closes the book with chapters on hype and history, creative thinking hacks, how to pitch an idea and how to stay motivated. His aside in the hype and history chapter that "if you want to be creative, you must create things" is at first glance simple advice, but for me it speaks to the core message of this book: if you want to get anything out of this book you have to do something. He has provided the roadmap, we have to begin the journey. Finally, Berkun does an excellent job of not only listing sources in each chapter (which is nirvana for those willing to further explore original source material), but his "Research and recommendations" appendix, specifically the ranked bibliography, were outstanding ideas and deserve special mention. A definite must read for anyone interested in innovation, ideas, creativity and not only what not to do, but what to do on their innovation journey.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #554,218 in Books ( See Top 100 in Books ) #1,008 in Systems & Planning #2,747 in Business Management (Books) #4,133 in Leadership & Motivation |
| Customer Reviews | 4.4 out of 5 stars 323 Reviews |

## Images

![The Myths of Innovation - Image 1](https://m.media-amazon.com/images/I/81c7M9odPML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ One word - Brilliant!!!!!
*by J***E on September 23, 2010*

Where do I start? This would have to be the best book I have read in recent times. Seriously good! I started this book on Monday and finished it today (Thursday). For me that's seriously quick, I couldn't put the thing down. I was hooked, engaged and excited by what I read, but what's it all about you ask? Obviously innovation, but Scott Berkun delves much deeper, discussing what innovation really is - this was seriously interesting. Without giving to much away, he suggests it's a term we probably use too much (you know one of those buzzwords we throw around - sounds good but do we really innovate). Secondly, the book is about believing in yourself and how to stimulate your thinking to come up with ideas, which may one day provide a solution to a problem that makes you money. Scott Berkun covers everything from idea generation, including environments which are likely to foster such ideas, to pitching ideas to your boss and venture capitalists, to maintaining your motivation, to understanding how culture and mindsets can thwart even the very best ideas and everything else in between. He provides tools, examples and much more to help you do/overcome all of this. I found this book easy to read and well referenced, which gave it credibility. Scott Berkun does a brilliant job of revealing just how many of the world's greatest innovations (Internet & others) and most successful companies (Google, Apple & others) made it where they have. He cites hard work and determination amongst other things as being responsible for helping them to where they are. He believes though we are all capable of such great feats and provides a great deal of insight, giving I'm sure any reader a boost in confidence. Of most interest was the real stories behind how it all started for these individuals and companies. Scott suggests it all starts with an IDEA. That's it, a simple idea but for it to be realised and potentially one day be successful, you must do something about it and make that idea happen. He suggests no idea happens if all you do is think about it. You must do something about it. I found knowing the real stories behind these companies very refreshing, rather than the version often cited in mainstream media. Whether you're in business, want to be in business, have an idea or have a dream you wish to realise, then this book might just be for you. I know Scott has certainly re-ignited my desire to stop talking and start doing.

### ⭐⭐⭐⭐ The Fact and Fiction of Innovation
*by G***S on December 14, 2011*

I immediately liked this book after reading the "Commitment to research accuracy" page near the front. Any author who goes above and beyond in their effort to provide the most accurate information they can and even provides a link to report inaccuracies cares about his readers and this resonates throughout the rest of the book. Mr. Berkun has clearly been on a quest to discover not only the basics of creative thinking, but how it relates to entrepreneurs and invention. Using this bottom up approach to innovation allows him to target 10 myths of innovation and analyze them so we can understand where they came from and how to avoid them. Each myth is allotted its own chapter and they are as follows (along with my quick thoughts on each chapter): 1. The myth of epiphany (epiphany looks like hard work and wears overalls) 2. We understand the history of innovation (the victors write the history) 3. There is a method for innovation (great chapter, worth the price of whole book) 4. People love new ideas (great ideas usually don't look great, ask Google) 5. The lone inventor (one of my favorite chapters - nobody goes it alone) 6. Good ideas are hard to find (have more ideas, have crazy ideas, have no fear with your ideas) 7. Your boss knows more about innovation than you (don't confuse power with creativity) 8. The best ideas win (winning isn't based on how good the idea is) 9. Problems and solutions (problems matter and how you define them matters more) 10. Innovation is always good (unintended consequences matter) Berkun closes the book with chapters on hype and history, creative thinking hacks, how to pitch an idea and how to stay motivated. His aside in the hype and history chapter that "if you want to be creative, you must create things" is at first glance simple advice, but for me it speaks to the core message of this book: if you want to get anything out of this book you have to do something. He has provided the roadmap, we have to begin the journey. Finally, Berkun does an excellent job of not only listing sources in each chapter (which is nirvana for those willing to further explore original source material), but his "Research and recommendations" appendix, specifically the ranked bibliography, were outstanding ideas and deserve special mention. A definite must read for anyone interested in innovation, ideas, creativity and not only what not to do, but what to do on their innovation journey.

### ⭐⭐⭐⭐⭐ Buy the book...
*by B***H on July 24, 2012*

The Myths of Innovation - written by Scott Berkun has completely challenged my closed mind regarding what I thought I knew about innovation and inventors. I came into the book knowing that Scott is one of my authors; however, the topic of innovation and the well-researched book has once again far exceeded my expectations. In ten short chapters, many of the preconceived myths of innovation such as - history of innovation, the best ideas win, innovation always is good, and the lone inventor fallacy are blown to smithereens. Scott clears out the nonsense and grandiose stories that have been passed on by many regarding innovation and gets down to the truth of the driving factors of innovation. I could honestly say that a whole generation of innovators could be grown if this book is mandatory reading in public schools. A few highlights that will stay with me are: Divinchi's quote - "Stand still and watch the patterns, which by pure chance have been generated: Stains on the wall, or the ashes in a fireplace, or the clouds in the sky, or the gravel on the beach or other things. If you look at them carefully you might discover miraculous inventions." Inventors with hard work and ideas from others take thoughts and put them together into a finished puzzle - for instance, the cell phone is a culmination of various technologies. Many variables going on during an invention - for instance what would have happened if IBM bought Apple in the beginning? Steve Jobs offered it to them in the early stages. History is romanticized by those who interpreted it and there is no objective history. Page 91 - To brainstorm correctly you need to have three things: facts, ideas, and solutions. And you need to spend quality time in each section. Page 132 - Pick the right problem to solve and defining them correctly - remember the palm pilot objectives - Fits in shirt pocket, syncs seamlessly with PC, fast and easy to use, and no more than $299. Page 146 - Software that rewards people for slowing down and thinking about what they're reading and writing might be the greatest innovation of all time The interesting factors of why the United States is one of the few countries on the English standard and not metric...just has not caught on. This book will remain in my book shelf again and Scott is becoming one of my favorite authors due to his out of the box thinking; I highly recommend this book to all and if possible purchase his other books or visit his website [...]

## Frequently Bought Together

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