---
product_id: 12497209
title: "The Erotic Engine: How Pornography has Powered Mass Communication, from Gutenberg to Google"
brand: "patchen barss"
price: "S/.147"
currency: PEN
in_stock: true
reviews_count: 7
url: https://www.desertcart.pe/products/12497209-the-erotic-engine-how-pornography-has-powered-mass-communication-from
store_origin: PE
region: Peru
---

# The Erotic Engine: How Pornography has Powered Mass Communication, from Gutenberg to Google

**Brand:** patchen barss
**Price:** S/.147
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Erotic Engine: How Pornography has Powered Mass Communication, from Gutenberg to Google by patchen barss
- **How much does it cost?** S/.147 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/12497209-the-erotic-engine-how-pornography-has-powered-mass-communication-from)

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- patchen barss enthusiasts

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## Description

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## Images

![The Erotic Engine: How Pornography has Powered Mass Communication, from Gutenberg to Google - Image 1](https://images-na.ssl-images-amazon.com/images/I/41oXjHQIdZL.jpg)
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![The Erotic Engine: How Pornography has Powered Mass Communication, from Gutenberg to Google - Image 3](https://images-na.ssl-images-amazon.com/images/I/31OxTvGVKzL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Five Stars
  

*by K***Y on Reviewed in the United States on March 10, 2016*

This book is a solid example of how porn launched the internet's success.

### ⭐⭐⭐⭐ 







  
  
    Adult Innovation through the Ages
  

*by D***S on Reviewed in the United States on July 13, 2012*

This still recent-enough (for the subject matter: hi-tech) book on how adult material profited from and even furthered technolgy from cave-dwelling to computer eras and beyond is worth a read. Barrs explores origins to explain, for instance, how Gutenberg's printing press was the information highway of its day, democratizing knowledge and society. That accessibility facilitated a centuries-old demand for adult material. The advent of cinema with its underground stag films brought this further forward, even (starting in the 60s) to the point of a theatre near you. When dealing with the VCR and its rapid adoption by the adult industry (film and television studios once considered it a threat) Barrs clarifies an urban myth: Beta failed in the format wars partially because it didn't adapt to porn. This is not true: Beta did offer xxx-material, but failed because VHS beat it on other terms. Barrs also details how Toronto media entrepreneur Moses Znaimer revolutioned the use of UHF through a soft core (and now [sadly] defunct)late-night cable show, "The Baby Blue Movie." Barrs explains the influence of the early, pre-web, text-based Internet, and the importance of the "alt" option with the still-extant Usenet. The advent and primacy of the world wide web was facilitated by such early adult sites such as Jennicam. Indeed, the demand for porn led to the actual widening of bandwidths, along with mainstream companies tacitly working with adult ones to offer smartphones, one of whose features is adult material. Though the traditional adult industry is now in difficult straits, such technology as tactile porn is being innovated to accord with an age-old demand that is being and will be met by inventors and entrepreneurs.

### ⭐⭐⭐⭐ 







  
  
    Well written but maybe overstating the argument
  

*by M***L on Reviewed in the United States on September 29, 2012*

Patchen Barss has crafted a convincing argument that porn has more or less been the spearhead of technological developments from the Gutenberg bible through to Google (the subtitle of his book makes that claim.It is hard to argue with his research - he seems to have spoken to everyone who needs to be spoken to, read everything that needs to be read and contemplated all that needs contemplating. However there are some questions that I feel he doesn't address adequately. There is no doubt that porn makers are early adapters when it comes to new communication technologies, but so to are the military and fast food companies as Peter Nowak argues in Sex, Bombs and Burgers. And there is a difference between being an early adapter and being the sustaining force behind technological revolution. Doubtlessly porn has assisted in the uptake of mass communication technology, but is it the powerhouse behind reform or merely one of many reinforcing factors?I think the case for porn's critical role is a bit overstated, but that doesn't take away from the quality of this well written and well researched book. My only advice is that if you read it on a bus on the way to work try and avoid having an elderly woman sitting next to you tut-tutting about the books title!

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*Product available on Desertcart Peru*
*Store origin: PE*
*Last updated: 2026-06-02*