---
product_id: 111808170
title: "Corporate Venturing: A Survival Guide Paperback – January 22, 2019"
brand: "heidi masonelizabeth arringtonjames mawson"
price: "S/.107"
currency: PEN
in_stock: true
reviews_count: 4
url: https://www.desertcart.pe/products/111808170-corporate-venturing-a-survival-guide-paperback-january-22-2019
store_origin: PE
region: Peru
---

# Corporate Venturing: A Survival Guide Paperback – January 22, 2019

**Brand:** heidi masonelizabeth arringtonjames mawson
**Price:** S/.107
**Availability:** ✅ In Stock

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- **What is this?** Corporate Venturing: A Survival Guide Paperback – January 22, 2019 by heidi masonelizabeth arringtonjames mawson
- **How much does it cost?** S/.107 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/111808170-corporate-venturing-a-survival-guide-paperback-january-22-2019)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Terrific industry overview and guidelines for strategy
*by M***T on June 26, 2020*

I have worked in the corporate venture industry and collaborated with the related venture capital field. This book is very valuable for corporations considering creation of a corporate venture program. The book presents a great overview of corporate venture, how it is different from traditional venture capital, and strategic frameworks for aligning corporate strategy to an implementation plan from level of funding to talent needed to succeed. Excellent case examples from corporate funds that have structured programs and progress they have made.

### ⭐⭐⭐⭐⭐ Great reference for starting or fine tuning a corporate venture program.
*by S***T on February 5, 2019*

The Corporate Venture Capital profession is coming of age, and at a time when disruption is shaking up industries, CVCs have a powerful role to play. Many will add value. Some will thrive. The best will create new industries and transform their parent company businesses. The best CVCs are likely to co-invest together and add measurable value to their portfolio companies, resulting in better outcomes…financially and strategically.This benefits the founders/entrepreneurs, as well as their parent companies. What differentiates the best from the rest? Why do some succeed, and other fail? Find out by reading the Corporate Venturing Survival Guide.This book highlights the strategies and practices for success, tied to each phase of a CVC’s life cycle, from conception, to formation and successful growth and value delivery. The authors cover differentiating practices relevant for both new entrants and established firms, and provides examples and advice from active CVC leaders who have created sustainable programs with the agility to adapt and even thrive.This is THE reference guide for Corporate Venture leaders, and will be especially useful for those considering a foray into the world of Corporate Venturing. Innovation is not optional. Corporate Venture is sought as a key differentiator, but setting up and leading a sustainable CVC unit can be fraught with difficulty. This easy reading guide identifies numerous predictable challenges corporates face when designing and operating a minority investing organization. The best CVCs have become masters of agility by re-inventing themselves to deliver sustained value to the myriad of stakeholders necessary for success. Two of the authors, Mason and Arrington, bring a valuable perspective that has stood the test of time, grounded in ~25 years of work with corporations to establish and re-fresh venturing programs. Co-author James Mawson brings the broad global perspective of the profession. As the founder of Global Corporate Venturing, the leading professional organization for CVC, he and his colleagues have observed firms navigate through multiple economic cycles around the world and across industries. Collectively, their ability to step back, synthesize the trends and outcomes and translate their learning into insights and practical advice for CVC leaders makes this book both timeless and timely.

### ⭐⭐⭐⭐⭐ Corporate Venture is Critical to Innovation Success  and this Books is Best Guide
*by M***E on February 3, 2019*

This book is the best guide to Corporate Venture Capital that available (and I have been working with Corporate VCs for over 17 years). It should be read not only by companies with CVC units and those considering CVC units but also by traditional financial VCs and startup CEOs so that they can better understand CVCs and how to leverage these important players in the VC ecosystem.I am the Global Chair of the Corporate Venture Capital Group at DLA Piper (a global law firm 4200 attorneys and offices in over 40 countries). I have been practicing in Silicon Valley for over 35 years and worked on over 1,000 venture deals (and, as I noted above, I have been working with CVCs for over 17 years). This book is written by authors who are leaders in advising corporations in the corporate venture capital as part of their innovation strategy and they bring decades of experience to writing this book. And they have interviewed leaders in the CVC community to gain their insights.As a matter of context, according to GCVI Analytics, the number of active CVCs has risen from less than 500 in 2012 to 1,591 active in 2018. The majority of F500 have CVC programs. Sue Siegel (GE CIO and CEO, GE Ventures) states it very crisply, “It’s a now a crucial strategic complement to R&D and a mainstream innovation discipline for the Fortune 500.”CVCs participate in 18% of all venture deals in 2018 but these deals represented half of all the money raised. In some markets, such as life science, a CVC investor is essential to success after Series B. The Corporate Venturing Survival Guide describes and illustrates (with insights from leading members of the CVC community) the phases and success factors for longevity and survival.It is a critical resource for CVCs and other members of the VC ecosystem!

## Frequently Bought Together

- Corporate Venturing: A Survival Guide
- Masters of Corporate Venture Capital: Collective Wisdom from 50 VCs Best Practices for Corporate Venturing How to Access Startup Innovation & How to Get Funded
- The Corporate Venturing Handbook: A Step-by-Step Guide to the Value Creation Process

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*Last updated: 2026-01-23*