SPIN SELLING

The best book ever needed to understand the call process, which can give you the psychology involved in probing and how to prepare for a call. Must read book for people involved in sales and marketing. Go for it .....It's worth

This book is useful for those who are in large volume sales or high end product sales. Really great insights and successful steps are mentioned by the author

Very useful tips for selling in bigger accounts. A must for key account managers.

Good read

This book every sales person should have. It will help sales people to become better sales people and better sales people to legendary sales man.

Nice book.Well packed.

Great book, must for everyone doing enterprise sales.

Good but delivered late

Great book to get into sales

spin selling is the best book out there to help you become better at selling. it's a simple methodology to help the seller get more out of their conversations; through asking decent questions which ultimately helps with qualification. if you are struggling in sales/or are new to selling and finding the job fustrating (which everyone goes through by the way) then this book will definetely put you in the right direction.

I feel like 99% of self-help books, be it self-help in work, love, friendships, what have you, are useless. They always have fluff chapters of 'act motivated and be motivated!' or 'think like a winner!' and various platitudes of that nature. You wind up finishing the book and realizing you read nothing but pseudo-motivational dribble that will wind up having zero impact on whatever you were looking to improve upon. Enter 'SPIN Selling' - this book delivers where all of those other books have failed. In this book is a solid layout of how you should structure your sales calls, and not only that, but data to back up their claims and examples to on how to lead. Read this book, take notes, and I guarantee if you weren't already aware of how to sell in this style, your selling WILL improve. I'm a novice to sales. Last year when I was interviewing for a sales position I was asked to put together a sales presentation and to sell a product. I was given the product brochure and 1 day to come up with something. Using 'SPIN Selling' as my guide, I put together a list of ideas and pitched them in my presentation. My interviewer was blown away. After I got the job, my manager told me he had never had someone deliver such a good presentation - everyone always focuses on selling the product, but they never try and sell the customer. Taking a note from this book, I asked the questions I needed to ask, developed them into problems for the buyer, and then walked them through the solution with their own words. It was a total and complete win. I was tempted to give this book 4 stars because it really does falter in a few areas. For one, some of the research is tenuous at best - <100 sales calls that they then base their report on. That's frankly not enough data to prove or disprove anything. Secondly, this book is very weak on opening/closing a sale, which are both obviously rather important. The book mentions briefly what you shouldn't do to open a call, but doesn't really expand on good ways to introduce yourself. Even worse, it has a whole chapter on closing, but doesn't give you specific advice on what to do! It gives you a whole lot of data on why you shouldn't constantly close, why the worst sellers are always trying to close, how it annoys customers, etc. It never actually says 'Here is the best way we found to bring a sale to the next level: A/B/C". It kind of boggles the mind because the book even shows a study where sales that had no closers in them had something like 20% the success rate - obviously a close is necessary, but the book skimps a bit on that aspect. I couldn't bring myself to give it less than 5 stars because the meat of the book is just so good.

best book on sales i ever bought, really scientific method for sales

Muito bom a leitura, recomendo para quem pratica venda consultiva.