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K**S
Easy to use guide to setting up an e-commerce presence for small business (or big)
This book is easy to understand! For those of us who are not gifted in working our way through computer software and setting up things like websites but who run small businesses, this book is a big help.There is only so much time in a day and any book intended to explain how to use something needs to be clear, easy to understand and straight to the point.That describes Selling on Shopify.The chapters make sense, cover options other than Shopify for a small business that wants an online e-commerce presence, and explains the pros and cons of each.The author also explains options for creating an online store on Shopify using outside vendors and programmers.A useful, easy to use book.
M**G
A useful book for a beginner in setting up an Online Store on Shopify
I read this book mainly out of curiosity as I don't know that I'd ever do anything as far as creating an Online Store. However, I will say that the author seems to cover everything about Shopify. There is also additional information about arbitrage selling, drop shipping, and selling on Amazon.Probably the main thing that I was impressed and surprised by, was all of the different marketing tools offered in the Shopify system. Not only are there templates and a number of other tools for creating your store, but there are many other options such as mass and individual email systems to deal with discounts and abandoned carts, blogging, optimizing meta data for search engines, using analytics, and much more.The author also does a good job of covering the pros, cons, upsides and downsides of options and a host of other topics contained in the Shopify system. I would say the one area I felt that the book fell short of was in guiding the reader as far as choosing items that will successfully sell in a store. I realize that you can research this information on Google and Amazon, but I thought that some additional insight from this book would have been useful.This is a quick and easy read, but still loaded with a lot of advice. If you are a beginner who is thinking of creating an Online Store, especially with Shopify, I would say that this is a book you may not want to pass up.
A**R
Great quality writing
I have read several books on this topic and this book was by far the best. To start with, the information went into greater detail than any other book I have read. Also, the writing style was excellent. Though I did notice a few typos and grammatical issues, there were not a lot. Most of the other ebooks I have read had so many grammatical errors that it became annoying and just seemed thrown together quickly. I could tell that this author knew his subject well and put in the time and effort to deliver a quality book.
J**Y
Good introduction to shopify
I read this book when I was introduced to Shopify for a new job over a year ago. It helped me get my bearings. I just re-read some of the marketing tips, which are not extensive, but instead are basic. The MailChimp suggestions will help me get more out of the email, but generally appreciated this book to get started with the platform. I only had a brief introduction to ecommerce previously, but no practical experience. Very helpful.
A**R
Out of date and understates alternatives
Dated material. Costs are vastly higher than stated in the book. Comparison to creating your own site understates how much cheaper it is to host a website than to pay Shopify or how easy it is to create a WordPress site of your own. It is unclear if new Shopify marketing features work at all, but from a marketing perspective, you are really on your own. It is unclear how any customer would find your website to purchase items. At $29 a month they give you facebook and twitter access but they do not drive customers your way. An EBAY store costs $19.99 a month or less and they direct customers to your items. Essentially, Shopify is a glorified web hosting site that is capable of offering you a mechanism for payment, but you could just use Paypal. Fees are not much different.The fact the costs are significantly understated and the grandiose presentation of shopify without decent comparisons to alternatives makes this book mostly fluff. The fact it is out of date makes it likely quite useless even to the beginner.
L**A
It's okay if you have no prior knowledge
It's okay if you have little knowledge already. I wasn't expecting for first few chapters to be about other selling platforms, that's not why I had gotten this book. The information in here needs updating. Even ebay, amazon and etsy all have listing fees on top of transaction fees; ebay only offers a small amount of free listings per month before the listing fees kick in. You mentioned none of that in your section on third party marketplaces.Everything in here, you can learn by just playing around with shopify and looking through each section. In your themes section, you don't even mention if there's an easier way to switch your current theme over to a different one without having to rebuild the store within the new theme.Some of the shopify info is no longer correct, the pricings are a little off with some of them and it needs some photos to clearly show what you're talking about. Assuming that the reader hasn't yet played with shopify, almost everything in here will have them lost.The book also needs some editing, you're repeating phrases unnecessarily, the same sentence shouldn't be repeating itself 3 different times.
S**N
Everything you need to know on selling via shopify.
This book did what it said, selling on shopify. Solid details on setup shopify store, beginners can follow step by step guidelines easily. Inside the book mentioned on listing products and FBA on amazon. However, there is Only one things that i would suggest author to improve is to insert some pictures for each step that you are teaching. All in all, many useful details but lack of picture.
P**N
This is a great book for those that are looking to get started ...
This is a great book for those that are looking to get started on Shopify. It breaks down the process in very simple steps for those that are beginners at this whole world of selling online. I know that much of this is available on the Shopify site, but for the price of this book, it is very handy to have in one concise book. It is great to be able to study the steps without needing to turn on my computer every time I want to learn more.
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