LAVAZZA IL Mattino Vivace 100% Pure Filter Ground Coffee Powder, 200g, Bag

Awesome classic aroma & pure south indian coffee experience!! Just need to add an extra spoon or two of powder, since this does NOT have chicory, and I like strong coffee. I have tried 40+ coffees instant & ground. This seems like ROBUSTA beans, which I love more than the "premium" over-hyped ARABICA, now will (the elite) society accept me for saying this?On opening the seal you get the punch of strong aroma, initially and if you open after every few days. The key to retaining this aroma is using an air-tight container. But after consuming for few days, there is bound to be air locked inside the jar. The volatile aromatic compounds get oxidized with air exposure and hence you get the strong aroma only when you open after not opening for a few days (of aroma accumulation inside the jar). Truly air-tight models for coffee, suck out the inside air using special lid mechanism, but those are extremely expensive.Arabica will be good for black coffee with water, with it's fruity and mild non-bitter qualities. But when used in milk, the Arabica result feels "smooth soft creamy" and "feels and smells like milk" - which I do NOT like. Also brewing Arabica milk coffee with ground powder (not instant) is somewhat a pain, you can never get a high strength taste, need to add too much powder. This problem reduces reasonably with "very dark" roasted Arabica beans that state taste profiles like nutty, chocolatey, bitter etc. Do NOT use those "speciality" "premium" "delicate" "fruity" "floral" types of Arabica in milk!! Those are for black coffee in water.Many of us like "south indian filter coffee" actually due to a part of chicory in it. But that sometimes starts feeling boring or polluted or adulterated :) and you crave for "pure" coffee. This model comes handy for those purist craving seasons. You can also mix this into your chicory-coffee blends to strengthen the coffee part, add some variety. I personally do NOT like more than 15% or max 20% of chicory, any more chicory than that I lose the coffee taste/experience, and start feeling like I am drinking chicory root instead of coffee beans.This one is not expensive as well.

If you like black coffee - this one is for you - Flavour, freshness, aroma - value for money

Great product, value for money, this is real coffee for real coffee enthusiasts, not for people drinking flavours in the name of coffee.

Well balanced taste, not too bitter. A nice medium roast. The flavor reminded me of a Third wave coffee Americano brew. It was worth the price. I found it best suited for a French press.

It is unbelievably strong coffee at such a low cost. Believe me when I say, nothing matches it for it's price, Awesome!

If like me, you prefer freshly brewed coffee then this is NOT an option. The coffee powder is too smooth for an espresso and French press. Secondly, there is no notes of caramel whatsoever. An average product.

NOT a bad product at this priceAroma is GoodTastes niceJust remember its a filter coffee

I don't like black coffee so I haven't tasted it black.If you prefer milk in your coffee then this is an extremely mild coffee.The reviewers who call this "strong South coffee" either haven't ever tasted coffee in South India, or perhaps they are professional paid reviewers.I'd be surprised if this coffee is successful in South India. I've had much better coffee at even local roadside vendors in the South.Cothas is ten times better, but unfortunately there's a heavy delivery charge.Edit:- In all fairness and after making this coffee a few times, I'd like to add that it's possible to make this coffee strong. You need to do two things.1) Significantly increase the amount of the coffee powder to brew.2) Pour a 50:50 ratio of coffee decoction and milk.My apologies for being harsh to some of the reviewers.