Everyday Gradual Tanning Milk 375ml | Enriched with Vitamin E | Suitable for Sensitive Skin | Vegan + Cruelty Free | 375ml/13.2 FL Oz

I am so impressed with this gradual tanning lotion — it’s quickly become a staple in my daily beauty routine! 🌞✨ From the first use I noticed a subtle, natural glow that slowly builds into a beautiful bronzed colour without looking orange or streaky. It feels just like a lightweight body lotion, so it blends effortlessly and absorbs quickly into the skin.  The texture is silky and hydrating, leaving my skin soft and moisturised while developing colour over a few days, which makes it perfect for everyday use or maintaining a tan you already love.  I also adore the scent — it’s gentle and pleasant compared to many other self-tanners I’ve tried.  After consistent use, my complexion has a healthy, glowing look that earns compliments all the time. I’ll definitely be repurchasing this — a must-have for anyone wanting a natural, buildable tan with skincare benefits! 💖🌅

Ive come to amend my 1st review! At first i complained about the strong smell. However, shaking the bottle before use has ensured the smell is minimal. Colour is subtle. I am a very pale red-head and it looks natural. Very happy and would buy again.

This is very good, a nice color, not too dark but not too light, no streaks. I didn't notice an overpowering tanning smell at all. Smelled quite nice to me.

Ok so I've tried alot of gradual tanners and so far this seems to be the best, the only issue I have with every gradual tanner including this one is that you try to build the tan too dark it does turn orangey, in my experience and from what I've read it's a gradual tanner thing and its inevitable, the tanning creams that you put on and then wash off for an instant tan do tend to give a more natural brown tan and dont tend to lean orange, I think this will always be an issue with the gradual tanners but with that being said the reason this one seems to be the best gradual tanner I've found is because if i have built it up too much it doesnt seem to go as orangey as others plus it seems to do this magic thing whereby if it has gone a tad orange and I then have a shower it tones down the orange and leaves it a more natural looking tan, it's really bizarre, and I'm not talking even washing my skin I mean just letting the water run over my body, it seems to tone down the orange and take it back to a more natural looking tan, i dont know if anybody else has experienced this but it's kinda magic lol. If you apply this once with a decent covering you will wake up the next day with a very natural subtle tan, I does look as though you've just sunbathed, it takes the edge off of of pale skin and leaves you with a slight natural tan, I then reapply every other day or every 2 days, the reason being is like I said if you build this up too quickly just like every other gradual tanner it does turn you slightly orangey, I dont think we will ever escape this with gradual tanners, every single one I've tried nomatter how expensive does turn orangey if its built up too much, what ive found is that gradual tanners should only really be used if you only want a very subtle tan, if you use it in this way and dont overapply to get a deeper tan it will look natural and not orangey, if you want a really deep tan I really think the instant tanners that wash off look ten times more natural, they are more of a brown tan rather than leaning towards orange but that's just my personal experience, if this is used only for a subtle tan it is perfect. The other thing I love about this tanner is that it's the only one I've found that doesnt look bad on dry areas of skin or on my hands and feet, if it isnt overapplied like I said even if you mess up some areas it doesnt look terrible, it doesnt seem to cling to dry areas of skin. The best thing about this gradual tanner though is that it fades naturally like a natural tan would, it doesnt look stupid as its fading, it kinda blends in with your own skin as its fading off so you dont look like you applied tan and its fading with loads of patches, it's kinda undetectable as its fading. The only thing I'm not overlly keen on with this tanner is the scent, it's not grotesque but it's not great either, I swallow of reviews saying it's not bad and it isnt but i find it actually smells stronger and a little worse than some tanners that I've tried once it's completely soaked in, I rectify this though by using a nice smelling moisturiser for fake tans so it's not an issue but it does have a strong tanner smell, a bit like biscuit mixed with plastic is the only way I can explain it. I know by my review it doesnt come across like this stuff is that great lol but it really is I just wanted to be honest about the pros and cons, so far it's the best gradual that I've found, just remember that being a gradual that if you build it too much it will turn orangey, there must be something different in gradual tanners because the instant tans dont seem to. Overall if you use this sparingly and are looking for a very subtle hint of a tan so that you dont look ghastly white then this is the best you'll likely find it is extremely natural

I’ve used this for years, the smell is generally lovely & no weird “biscuit” smell & very effective, but bought this recent batch & not sure if they’ve changed ingredients or whether it’s off as it doesn’t smell great, is very watery & not as effective… once this bottle done I’ll be shopping around.

I'm fair skinned and was looking for a gradual tanner as I've had professional spray tans and home tans but just never liked the smell that lingers for days and the home tans have gone streaky despite careful application with a mitt. I read the reviews for this one and thought I'd give it a go. I applied mine with a mitt from head to toe like a Moisturiser, making sure I did my best to cover everywhere. It smells like cocoa butter initially for first 45 minutesish. As it's developing you can smell the tan smell but I apply it when I'm not going anywhere and then the smells goes when you have your first shower. You can just leave it for 6-8 hours and shower before bed if you like or wait until the morning. It hasnt transferred onto my white bed sheets or clothes and is touch dry pretty quickly after putting it on. I use a shea butter Moisturiser on top to keep skin moist. Its such a lovely colour. I've been applying every other day. Noone has been able to tell its fake tan. I got a compliment on my tan recently. No streaks, no dodgy lines near the wrists or on hands like I've experienced before. Even though I use a mitt, I still wash my hands just incase and that hasn't affected the tan. Its subtle and the more you apply the more bronzed you will look. Lovely colour and I will be buying again. I've tried many gradual Moisturiser tanners and other tanners over the years and this is my favourite now

The texture is super smooth and easy to apply, and it doesn't leave that sticky feeling like some other products I've used in the past. What I really appreciated was how natural the color looked—no weird orange tint, just a nice, even bronze glow.

Love this product. Lightweight but gives good moisture to skin. Not greasy. Easy to apply and smells nice too - almost like Cocoa butter / chocolate smell. Leaves a good, slight glow after first use, second and third use really builds and colour noticeable. I’ve not had issues with streaking but do use gloves now as found it stained my palms badly and would not wash off. Once I have applied to body I take gloves off and either use a brush to draw lotion over tops of hands or do one top of hand and then the second. I then use wet / damp flannel or cloth to wipe over the palms of my hands to ensure no staining.

Best tanning milk product I've tried! Absorbs and dries quickly without leaving a sticky feeling to the skin. Noticeable results after just a couple of days and it provides a beautiful, natural glow. Yes, it still has a hint of that fake tanner smell, however, it's mostly masked with a chocolatey pleasant smell. Its a strong smell! But a good one.

Teint parfait mais attention de bien se laver les mains comme tous les auto-brozant celui là fonctionne particulièrement bien

Nowhere near as good as St Tropez gradual tan. This is pale and does not show up on first application unlike St Tropez GT. Disappointed I'd read it was good. Failed to impress.

Great tan (no streaks). But the smell does give off fake tan-vibes. So best to use before going to bed, and showering in the morning if you ask me!

Addressing smell first: I think the only way the scent of this would bother you is if you were VERY sensitive to smell. It has an extremely light coco butter smell. Not bad at all. It glides on so smoothly and does give you a gradual, glowy tan. This is a great product. Think I’m going to replace my everyday lotion with this going forward. I like self tanner but don’t have the discipline to consistently keep up with it. This is a good alternative for the lazy lol!