






🎯 Nail your look instantly—because first impressions don’t wait.
COLOR WOW Root Cover Up in Black is a 2.1g paraben-free powder designed for coloured hair to instantly mask grey roots and darken hairlines. Its waterproof formula ensures long-lasting coverage that withstands daily wear, while its natural texture blends seamlessly for a flawless, professional finish. Perfect for quick touch-ups and multi-use on eyebrows or highlights, it’s a must-have for busy professionals who demand effortless, on-the-go confidence.







| ASIN | B00NVIBXRW |
| ASIN | B00NVIBXRW |
| Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Best Sellers Rank | 26,332 in Beauty ( See Top 100 in Beauty ) 54 in Hair Mascaras |
| Brand Name | COLOR WOW |
| Colour | Black |
| Container Type | Box |
| Country Of Origin | China |
| Country of origin | China |
| Customer Reviews | 4.1 4.1 out of 5 stars (1,553) |
| Customer reviews | 4.1 4.1 out of 5 stars (1,553) |
| Date First Available | 4 Oct. 2014 |
| Global Trade Identification Number | 05060150185458 |
| Hair Color Permanence | Temporary |
| Hair Type | coloured |
| Is discontinued by manufacturer | No |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item model number | CW545 |
| Language | Italian |
| Manufacturer | Federici Brands |
| Manufacturer | Federici Brands |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product Dimensions | 12.45 x 5.4 x 12.45 cm; 2.1 g |
| Unit Count | 1 Count |
P**3
amazing product, covered my grey/white hair perfectly
amazing product, covered my grey/white hair perfectly, great for a quick fix and its waterproof !! easy to apply, only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline, also used it on my eyebrows !!
S**E
What I needed
It doesn’t fully cover the grey (I have a lot during lockdown) but helps to mask. Does make your hair feel different on the areas applied, but does the job I need it to.
S**5
Great product
Covers greys easily also makes haor line look Fuller Easy to use Price is a little expensive
T**.
Customer
Grat product. Arrived on time. Will definitely be ordering again.
D**T
Does not work on grey roots
I had high hopes when I saw this product, the before and after photos looked like this product worked well. The reality is that the product does not cover grey roots AT ALL. Very disappointed, cost a lot for the small amount provided. Gutted I wasted my money
E**N
Coverage
Excellent coverage
S**L
TOO EXPENSIVE
It more or less does the trick about covering grey but OMG is it expensive. The other one on Amazon is just the same and even LOOKS the same--at a FRACTION of the cost.
B**T
Colour Wow....wow indeed!
Great product to use instead of using hair dye to touch up the root growth, which I used to do and now my scalp has become a little sensitive. Colour wow does wash out, but not a hardship to re-apply.
A**R
The product did not meet my expectation, was not up to mark. Since it is in powder form it spills on clothes while applying, have to be careful while applying . The forehead greys are not covered. When you are using the brush the powder comes on the mirror. I have hardly used the product and the brush is lost its shape. When applied in the partition you get sticky feeling when you run your fingers through.
A**A
Muy buen producto, no mancha, no se cae fácilmente hasta que te bañes. Cubre las canas que tengo hasta el momento y uno que otro hueco dando la apariencia de tener mas cabello, no te deja residuos ni el cabello graso o feo. Creo que es muy funcional para retocar según sea el caso y el peinado que te hagas, creo que me durará mucho, si lo volvería a comprar.
D**I
Tampered product
P**C
This powder is expensive but it's worth it for so many reasons. It's easy to use (no worrying about a spray spraying all over the place), portable and convenient for travel and on-the-go touch-ups, washes out easily, and doesn't irritate my scalp. I find that the black covers my greys quite well - the key is to LOAD UP THE BRUSH with plenty of powder. I usually load the brush with 5 strokes of powder (from top to bottom) before applying, and I "reload" the brush frequently as well. The downside is that it takes much longer to apply than a spray, especially if you have several spots you need to cover, and it's harder to apply to the back of the head. It's not going to give you full-head coverage whereas with a spray you could spray all over to cover up as much as you want. The powder holds up quite well, usually a couple days for me. But it's NOT 100% transfer-proof. When I touch my hair, a faint grayish tinge sometimes appears on my fingers, so I have to be careful.
D**A
È un ombretto quindi polvere , pertanto non si attacca al capello bianco ma colora solo la cute. Una grossa delusione! Non lo consiglio affatto.
Trustpilot
Hace 3 semanas
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