Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Making Dough is a "popular" business analysis of the Krispy Kreme company and looks at why it is successful. While the book is not bad it is lacking in details or hard business analysis that seems to be an overall trend in newer business books. This will not get into profit and loss ratios, in-depth marketing's schemes, or financial details that make business books worth reading to learn about a business. Nor it is a history of the company giving you insight into why it developed the way that it did. The reader gets a little taste of the history, a little taste of the franchise model, and 12 "key" aspects to business that could be gleamed from any intro to business class in college. If you are looking more into why Krispy Kreme has become a part of Americana culture this book may serve you better as they are some great sociological insights which bring this book up from two stars to three. Overall just kind of average.

Great story and information, it's always good to learn from people who started small and grew their business.

Hey, where's the SECRET doughnut recipe? LOLSeriously, this is a really good book to read when you feel like you want to throw in the towel, pack up your baking supplies and run for the hills!Inspirational, indeed!!! :-D*P.S. Those 12 Secret ingredients of KK's sweet success is pretty much what MOST successful companies-great & small follow!Apply this wisdom & sage advice to your "start-up" company...and pretty soon you will be MAKING THE DOUGH, as well. ;-D

After finishing Trump's Art of the Deal, I moved on to Making Dough. This book is one step above go dog go and reads like a guide to why Krispy Kreme is great written and published by Krispy Kreme (I thought marketing literature was supposed to be printed on all glossy pages?).There is little advice presented that would be easily applied to your own buisness, unless you are a KK franchise holder. This is amazingly disappointing since I love the product.My Advice.... Go to the library and take the book out for free, buy a few gallons of gas to get to krispy kreme; Buy a dozen doughnuts; Sit and skim the book for an hour, you will still be up $5 which you can spend however you want.

To be honest, I'm not a big fan of Krispy Kreme's doughnuts. They're pretty average if you ask me. But I'm amazed at how this company has become such a cult icon. A friend told me that when a store opened by her home, people were camped out the night before waiting for the doors to open. What other doughnut shop can claim that? So I do respect the company's business sense. I bought this book to see how Krispy Kreme has been able to build such a great business. It was very interesting to read about the subtle and not-so-subtle techniques the company uses to get people in the door.

This is not a book that give you any instructions about donuts just how a company scored big in the market..and it was written before the company went to one of the lowest on the stock market..

I finally got around to reading this book. I actually bought the book two weeks ago, but people at work kept "borrowing" it from my desk. It seems like everyone wants to read about Krispy Kreme around here. This well-written look at an American original offers a fascinating look at one of the most intriguing companies I've ever run across. It's always amazed me how passionate people are about Krispy Kreme. Now I understand why. Although this company isn't perfect, as the book points out, it does a lot of things right. More than that, instead of just being a stuffy business treatsy, this book actually is fun to read.

Krispy Kreme doughnuts are a way of life in my homestate of North Carolina, but other parts of the country are catching on. "Making Dough" is a well-researched look inside the doughnut company and how it became a national phenomenon.If you like Krispy Kremes, you're guaranteed to learn something new and interesting. But even if doughnuts aren't your thing, "Making Dough" shows how a small company can become a big-time success.

Fast delivery, Thank you

Very interesting read

So nice to read and inspired.Multiple attempts with lot of hopes brought to successful company.Truly the founder is super deserved.

The book was quite old but still in really good condition which was great as it was a friends birthday present