Ulta Beauty New Heights Mascara ~ Jet Black

Purchased this on a recommendation of a friend. It was ok. I felt like it smudged easily, resulting in racoon eyes by the end of the day. Easy to remove since most of it was under the bottom lashes! Had to apply a couple of times to get any volume on my lashes.Not sure that I would purchase again.

I like how this mascara goes on. And it is very easy to remove.

For the price you can find much better in the drug store. I was interested in the smaller brush because I have a hard time putting mascara on. It didn't really make a difference for me. I would say as a mascaras there are better options out there this one really didn't do much for my lashes.

My wife asked for this based on a TikTok recommendation. It’s her favorite brand so far.

The formula is very smooth, no clumps. The wand is very small, so lots of strokes. It doesn't dry really fast to be able to build layers in a jiffy. I noticed no lifting at all. It is a very subtle mascara if you are going for a natural look. Used 3 or 4 times before writing review.

This is more like a $5 Walmart/ drugstore product. Small brush but doesn’t apply evenly or well. Very clumpy. Definitely not worth the money. I won’t be buying this again. In fact, I gave it to my tween girl for “play/practice” makeup. 👎🏻👎🏻👎🏻👎🏻👎🏻

All day wear NO smudging. And the small wand is perfect for getting every lash.

This was a waste of money! It was like putting on water.