Why it's Cult

Bottling California cool, Playa is beach hair, but better. Uniting the best naturally derived botanicals with hand-selected clinical ingredients this succinct edit is the easy wash and go routine that also delivers easy dry-styling, whatever your texture, no hard work necessary. Completely weightless, this Ritual Hair Oil from Playa penetrates hair to radically transform locks and impart lost shine. Repairing damaged strands, imparting much-needed moisture while taming frizz and protecting against heat and UV damage, this should be part of your daily routine.
Description

Instead of just coating hair, Playa’s clever Ritual Hair Oil penetrates to heal damaged and brittle strands with its hard-working formula of essential nutrients like vitamins E and K, fruit and plant oils as well as lycopene. Kukui, apricot and coconut oils effectively balance and restore moisture to parted hair while also softening brittle strands. California sunflower oil tames frizz and replenishes lost lustre for enviable shine and finally, lycopene (a natural UV protectant extracted from tomatoes) protects have from sun and environmental damage while you play in the sun.
How to use

Press once on cap to extract the ideal amount of oil. Rub between palms. Smooth through damp or dry hair from mid-length to ends. Apply prior to swimming to protect hair from UV damage, chlorine and the drying effects of the ocean. Preserves colour.
Straight:
On dry hair, apply Ritual Oil from mid-length to ends, then mist Pure Dry Shampoo on top for defined and effortless texture.
Wavy:
As a daily ritual for sleek, glossy waves, apply one pump of Ritual Oil each morning to damp or dry strands. Focus on mid-length to ends
Curly:
For a deep, restorative treatment, add a drop of Ritual Hair Oil to a quarter-sized amount of our Supernatural Conditioner and apply to damp or dry strands as an overnight mask. Gently rinse out in the morning.
Full ingredients list

SLS, Silicone, & Paraben Free - Never tested on animals.
Derived Coconut Oil Base of (Coconut Alkanes, Coco-Caprylate/Caprate, C12-15 Alkyl Benzoate), *Undecane, *Tridecane, Aleurites Moluccana (Kukui) Seed Oil, Brassica Oleracea Italica Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Prunus Armeniaca (Apricot) Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate (Vitamin E), Astrocaryum Murumuru Seed Butter, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance.