Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Descripción

Review "A comprehensive guide to the world of podcasting. This book will help you create a podcast - but far more importantly, it will help you create a powerfully loyal audience for it." (Rebecca Moore, Arts Marketing Association (AMA))"Podcasting continues to be one of the highest-impact forms of content marketing, and guides to the subject don't get more comprehensive than this." (Kelvin Newman, Founder and Managing Director, Rough Agenda (the company behind BrightonSEO))"A definitive guide to everything you need to know about podcasting." (Gemma Butler, Marketing Director, The Chartered Institute of Marketing (CIM))"This book is a really practical guide to both podcasting and podcast marketing ¬- it covers absolutely everything you need to know. If you are already on your podcasting journey or are just starting out, this is a must-have guide." (Tracy Hastain, Founder and Director, Wentworth Consultancy) Read more About the Author Daniel Rowles is a CIM Course Director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast, an iTunes top 10 business global, and CEO of TargetInternet.com, where clients include the BBC, Mastercard, and Warner Brothers. He is the author of Building Digital Culture, category winner of the 2018 CMI Management Book of the Year.Ciaran Rogers is the marketing director of Target Internet. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and FatFace. Read more