Enterprise Content Strategy: A Project Guide

Descripción

Review "A practical, hands-on book that is jam-packed full of definitions, questions you need to ask, checklists, and guidelines."--Ann Rockley (from the foreword)Founder and President, The Rockley Group"A great guidebook on all of the basics, from strategies through to tactics, on the world of enterprise-level content strategy.--Donald ChesnutChief Experience Officer, SapientNitro"A real-world manual for anyone integrating content strategy into their organization."--Rebecca A SchneiderPresident, Azzard Consulting"Start to finish, a true practitioner's guide for content strategy."--Laura LernerSenior Director, Enterprise Knowledge Architecture, ADP, LLC Read more