SEO Fitness Workbook: The Seven Steps to Search Engine Optimization

The book has a lot more info than just SEO. Most people with no experience in SEO may find the prospect of delving into the subject a bit daunting however this is not the case with the SEO Fitness Workbook . The analogies help a lot and are very easy to relate to with access to tutorials, free tools, templates for your own SEO project.I was nervous that SEO would be too difficult to understand without strong computer skills but this book is written in plain English and lays out SEO in a simple form so all us Newbies can understand and implement the knowledge learnt into our businesses . After you have learnt the basics and followed the rules as laid out in the SEO Fitness Workbook, you’ll become confident in ensuring your website communicates effectively to Google and to Humans as these are two very important criteria need to be included in your plan in order to be successful in SEO. Well worth the the purchase.

I am just starting out on my SEO journey, but I have already learned so much! I am starting to see where the issues in are my company's website. I am also gaining the confidence to be able to work with a web designer and really understand what I want out our website and how to use SEO to get us there! I also want to say that I had a very simple question which I emailed to Jason, and I was actually surprised that not only did he reply, but he replied quickly and with helpful information. To be fair in this review, this book is not the "easy road" to SEO success, but I feel like I am understanding the information to at least be able to confidently manage our digital marketing efforts.

My Review: The 1-sentence version:This book, which is written by Professor Jason McDonald, is the ultimate all-in-one SEO Search Engine Optimization book that can and does over-deliver.My Review: The full version:This book, which is written by Professor Jason McDonald, is a book that I got so much out of that you won’t believe how much I have got out of it. All right, it is not that insane. But, if we are going back to, say, 3 years ago, and someone told me that in the next 3 years, I will not only make my main site rank on Google’s 1st page of search results, not only make more than 0 transactions of the new patented product that I invented, but make half of all my transactions with clients who discovered me by landing on my main site, and most of whom are clients from the United States, I’d think that that is a naively optimistic prediction. And yet, here we are.To be sure, I’ve already made more than 0 transactions with my clients before I started reading this book. What makes this book helpful for me is that after I have just slightly implemented the principles in this book, my main site now ranks on the 1st page of Google – often in the top 3 positions – for most of my target keywords. Then, my main site began to bring in so many more clients for me that they now account for half of all my clients. Not only that, this main site of mine is now becoming one of the factors that bring me new job opportunities. So, let’s dig into this book.To read this book, we’ll basically need to first figure out “Well, what do we mean by Search Engine Optimization”. That would be in the 1st chapter of the book.Here are some of the other topics in this book:1. Target keywords.2. On-Page SEO.3. Off-Page SEO.4. Content SEO.5. Metrics-which includes Google Analytics.Now, after I read some books from Professor Jason McDonald for the 1st time, I reached out to contact him. And then, I actually got replies from him. This is another thing about him: Of all the books of which I have read and have sent out messages to the authors, only about 1/3 of the authors replied to me, and Professor Jason McDonald is one of them.As he was replying to my messages, he was inviting me to the Social Media Marketing course that he offers @Stanford. That was such a huge opportunity for me – especially back then. The next thing you know, I finished the Social Media Marketing course that took place between October and December in 2020 @Stanford. The next thing you know, in 2021, I finished the SEO Search Engine Optimization course that was offered by him that took place between March and May @Stanford.As you probably have guessed, I do, in fact, highly recommend all of the books that are written by Professor Jason McDonald.

Book was a gift to an employee. Got no feedback.

I just started to read the book, not too long ago, on page 21...and with only one chapter I have the creative wheels turning. I never though that with only one chapter I was able to start envisioning a a plan. The information is easy to read and understand (there's just one section, so far, to which I'm not 100% how it would work or implement, to the fullest (Press Release SEO) but I know that when I reach Chapter 4.3 I'll have a better understanding of how it works... I hope. I attempted to work with SEOs a few years back and never got the grip and understanding on how SEO works or how to even begin. I know that by reading the book I'll have a better understanding of where to begin. Thank you for this workbook and easy information to follow.

I've been content writing for a long time. But, as a freelancer most often I work in a vacuum. I would land work, do a good job and send it along. Good enough.But....I never had the confidence to really sell myself as an SEO marketing writer. Reason being is unless you get clear cut info on what's in the SEO soup, you think it's black magic. I had long considered myself an apprentice and would go hat in hand asking for work.Read Jason's book and found out I'm more of a wizard than I give myself credit for, and I'll bet I'm not alone.If you're a freelance SEO content writer and you want to know how to position your skill set in the digital marketing arena, read this book. It won't make you a better writer, it's not about that. But if you're good and have some chops Jason's book can be a capstone to your skill set.This book is awesome for small business owners too. I have been in shops where owners are inundated with marketing calls for SEO marketing services. If that's you too, even if you don't want to do all this work yourself, read this book. It is a great behind the curtain look at what it takes, and how, to pull the marketing levers in the land of digital marketing OZ. Handy stuff to have.